Nu
Watch for I and M Design
Nu is a water-filled watch. Designers filled the watch dial with water from some of the world's most polluted bodies of water, intending to attract people's attention to the problem. The design took inspiration from the morning dew; Like a water droplet on top of a leaf, the watch sits on top of the strap, and the body shape follows the droplet's contour. The pristine ocean was the inspiration for the blue colour.
Download Press Kit № 121136
Download Press Kit № 121136 Watch for I and M Design by Maziar Mohit to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Nu by Maziar Mohit
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Watch by Maziar Mohit
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Maziar Mohit Nu
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Maziar Mohit Watch
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Maziar Mohit Designer Portrait Photo
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I and M DesignBrand Logo
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Nu Watch Press Releases
Press releases for Nu are now accessible in these languages: English.
Nu Watch Media Articles
Leverage our ready-to-publish articles on Nu, offered in a range of languages: Hindi, Turkish, Arabic (Standard), Indonesian, Italian, German, French, English, Korean, Japanese, Russian, Chinese (Mandarin), Portuguese, Dutch and Spanish.
Unique Properties
The watch dial is filled with water collected from the world's dirtiest water sources. Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Tags
watch, minimal, timepiece, design, unconventional, water, environment,
Production Technology
Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Design Challenge
The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Project Duration
The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Operation Flow
The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Research
We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiration
Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it. The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Image Credits
Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021 Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021 Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021 Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021 Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021
Project Overview
Nu Watch has been a Silver winner in the Jewelry Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Maziar Mohit was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Nu Watch .
Maziar Mohit Press Releases
Media members, dive into our press releases on Maziar Mohit's work, ready for you to use and enhance your journalistic content. Unlock 1 press releases now, directly accessible to journalists.
Nu Watch: A Timepiece Inspired by Water Pollution
Designer Maziar Mohit Unveils Nu Watch, a Unique Timepiece with a Powerful Message
Maziar Mohit Newsroom
Access Maziar Mohit Newsroom for exclusive insights into distinguished design and laureled projects.
