Pride

Watch for Alex Donahue

Inspired by pride parades which take place annually around the world. The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The hands of the watch feature the six colors of the rainbow, which continually move about the face and create kinetic patterns. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors’ alignment.

Download Press Kit № 121836

Download Press Kit № 121836 Watch for Alex Donahue by Alex Donahue to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pride by Alex Donahue

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Watch by Alex Donahue

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Alex Donahue Pride

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Alex Donahue Watch

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Pride Watch Press Releases

Availability alert: Press releases for Pride in languages including English.

Pride Watch Media Articles

Ready for your features: articles on Pride in various languages, including Korean, Japanese, Russian, English, Italian, German, French, Portuguese, Hindi, Chinese (Mandarin), Dutch, Turkish, Arabic (Standard), Spanish and Indonesian.

Unique Properties

The watch features six colors that continually move about the face. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors' alignment. Show your pride with this meaningful timepiece.

Tags

Pride, LGBTQ+, Rainbow, Unity, Kinetic

Production Technology

The pride watch is unisex. It is made of black stainless steel with hidden lugs that connect the band seamlessly. The watch was developed from a combination of watercolor painting, drawing, technical drawings, and models were made using digital design software.

Design Challenge

The design challenge was to create a watch where the primary imagery was part of the watch's function rather than an applied graphic. The hour, minute, and second hands move about the watch, creating varied compositions throughout the day. The watch hands are colorful, but the case and band provide a monochrome, elegant backdrop.

Project Duration

Alex Donahue created the conceptual and technical drawings in Fall 2019. The watch began production in Spring 2020 and was released in Summer 2020. It has been bought by design stores and individuals throughout the world.

Operation Flow

The watch continually transforms as the rainbow bands move about the case to indicate the hour, minute, and second. They align at midnight and noon to form a full rainbow, a symbol of unity.

Research

After extensive research on the symbolism of the LGBTQ rights global movement, it was found that the rainbow is the most prevalent symbol. Several design concepts were then created using the rainbow, with the selected option as one in which the hour, minute, and second hands are the rainbow and move about the watch. This was preferred over a graphic application of the rainbow for two reasons: 1. The rainbow would become intrinsic to the function of the watch, 2. The hands come together and form the rainbow, which is a metaphor for unity.

Inspiration

The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The design is inspired by pride parades that occur annually worldwide, which focus on the global civil rights movement for lesbian, gay, bisexual, transgender, non-binary, and queer social acceptance.

Image Credits

All photos copyright: Project Watches

Project Overview

Pride Watch has been a Iron winner in the Jewelry Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Alex Donahue was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Pride Watch.

Alex Donahue Press Releases

We provide a series of press releases on Alex Donahue that journalists and press members can freely incorporate into their narratives. Journalists can access 1 press releases immediately, ready for your use.

Pride Watch: A Timepiece Celebrating Unity and LGBTQ+ Rights

Alex Donahue Unveils the Pride Watch, a Symbol of Unity and Inclusivity

Alex Donahue Newsroom

Discover outstanding design and award-winning initiatives in the Alex Donahue Newsroom.