Moels and Co 528

Watch for Moels and Co

Moels and Co 528 is a mid modern century inspired wrist watch with a rectangular shaped case and an asymmetric dial which was sectioned according to the golden ratio. The dial is painted with a silver metallic base mixed with a pigment coating that provides a luminous finish and depending on the light circumstances the color of the dial changes creating an effect that is highly attractive. Without frills, complications or needless decorations this design is truly uncommon on today's market.

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Moels and Co 528 by Betina Greca Menescal

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Watch by Betina Greca Menescal

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Betina Greca Menescal Moels and Co 528

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Betina Greca Menescal Watch

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Betina Greca Menescal Design Team Photo

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Moels and CoBrand Logo

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Betina Greca Menescal Interview

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Moels and Co 528 Watch Press Releases

Explore press materials for Moels and Co 528, available in languages such as English.

Moels and Co 528 Watch Translations

Translations of Moels and Co 528 are ready for you in an array of languages: Watch EN, Horlosie AF, Ora SQ, ሰዓት AM, الساعة AR, Ժամացույց HY, Saat AZ, Erlojua EU, ঘড়ি BN, Гадзіннік BE, Sat BS, လက်ပတ်နာရီ MY, Часовникът BG, El Rellotge CA, Ang Relo CEB, Wotchi NY, Watch CO, 手錶 ZY, 手表 ZH, Sat HR, Hodinky CS, Ur DA, Horloge NL, Horloĝo EO, Käekell ET, Kello FI, Th’ Ann An Uaireadair GD, Montre FR, O Reloxo GL, საათი KA, Eine Uhr DE, Το Ρολόι EL, ઘડિયાળ GU, Gade HT, Agogo HA, Ka Wati HAW, שעון HE, घड़ी HI, Saib HMN, Az Óra HU, Úr IS, Elekere IG, Faire GA, Jam Tangan ID, Orologio IT, 時計 JA, Jam Tangan JV, ಗಡಿಯಾರವು KN, Сағат KK, Kureba RW, នាឡិកា KM, 시계는 KO, Seet KU, Саат KY, ໂມງ LO, Vigilia LA, Pulkstenis LV, Laikrodis LT, Auer LB, Часовник MK, Famantaranandro MG, Jam Tangan MS, വാച്ച് ML, Għassa MT, Te Mataaratanga MI, घड्याळ MR, Цаг MN, घडी NE, Se NO, ଘଣ୍ଟା OR, ساعت PS, ساعت FA, Zegarek PL, Relógio PT, ਘੜੀ PA, Ceas RO, Часы RU, Uati SM, Сат SR, Wachi SN, واچ SD, ඔරලෝසුව SI, Hodinky SK, Ura SL, Saacadu SO, Oache ST, El Reloj ES, Arloji SU, Saa SW, Klocka SV, Ang Relo TL, Соат TG, கடிகாரம் TA, Сәгать TT, గడియారం TE, ดู TH, Kol Saati TR, Sagat Şaý TK, Годинник UK, گھڑی UR, سائەت UG, Soat UZ, Đồng Hồ VI, Gwylio CY, Horloazje FY, Iwotshi XH, וואַך YI, Aago YO, Iwashi ZU, expanding accessibility.

Moels and Co 528 Watch Media Articles

Utilize our prepared articles to feature Moels and Co 528, available in the languages: German, French, Portuguese, Turkish, Korean, Japanese, Russian, English, Spanish, Indonesian, Italian, Dutch, Hindi, Chinese (Mandarin) and Arabic (Standard).

Unique Properties

Moels & Co 528 is a highly distinctive timepiece due to its unique rectangular case shape and the asymmetric dial which was sectioned according to the golden ratio. In addition, the see-through case back that shows the mechanical movement working, a 10 ATM water resistance rating much greater than standard 3ATM, a 3mm thick double domed sapphire crystal used mostly on dive watches and the dial painted with metallic shimmers that change colours depending on the light circumstances.

Tags

Mid century inspired design, automatic watch, designed by woman, clean, classic, metallic colours, TV shaped case, premium materials.

Production Technology

I used Vectorworks to develop the technical drawings and instead of using 3D printing I built the mock ups myself using only paper, cardboard and velcro. I then forwarded my CAD files to the factory, where they produced the prototype. The case is manufactured with high precision 5 axis CNC machining and it is made of 316L 1.4404 steel which is the most commonly used metal in watchmaking. Stainless steel remains the best material for case production due to its excellent properties and infinitely recyclability with no loss of quality.

Design Challenge

This is my first product and building a product from scratch is challenging, especially with no academic background in industrial design. I spent a long time on researching and educating myself, but my biggest challenge was finding the design path. It took me 2 years to find it but after that the development went smoothly despite the pandemic.

Project Duration

The project started in April 2020 in Como, Italy and finished prototype manufacturing in January 2022 in Como, Italy.

Operation Flow

Mechanical watches do not require batteries as they are powered through the kinetic energy generated by the wearer's arm movement. A mechanical movement is made entirely of metal and it is incredibly robust, it can be easily serviced and repaired and will last decades with proper maintenance. A mechanical watch is a product that lasts for generations and it never comes to waste, it has an indefinite lifespan which quartz powered watches and smartwatches do not have.

Research

I used only social networks and received amazing feedback from the general public, watch enthusiasts and even from industry insiders. In just two weeks in reputable watch groups and forums I have received almost 5000 likes and more than 1400 positive comments about the design and 99% of them expressed they would definitely purchase a Moels & Co 528 timepiece due to its unique design, technical specifications and price point. This positive feedback was enough for me to valid my design and move forward.

Inspiration

Thanks to my architecture background I am highly influenced by the Bauhaus and Mid-century Modern. I believe that many people like me are experiencing feelings of nostalgia for long-lasting products from the past that bear much simpler aesthetics so I decided to get back to basics and create a product using the same solid design principles from the past and added the best possible components and modern manufacturing.

Image Credits

Image #1: Render by Stefan Brown/Renderologists Ltd, Front View Graphite, 2022. Image #2: Render by Stefan Brown/Renderologists Ltd, Back View, 2022. Image #3: Render by Stefan Brown/Renderologists Ltd, Exploded View, 2022. Image #4: Photographer Betina Menescal, 2022. Image #5: Photographer Betina Menescal, 2022. Video Credits: A film by Betina Menescal and David Goncalves. Cinematography and Editing by David Goncalves. Music by Matrika, license code: DJBJEWILOGIQV1DZ. All stock footage legally acquired under Shutterstock license.

Project Overview

Moels and Co 528 Watch has been a Golden winner in the Jewelry Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Betina Greca Menescal was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Moels and Co 528 Watch.

Betina Greca Menescal Press Releases

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Introducing Moels and Co 528: A Mid-Century Inspired Automatic Watch by Betina Greca Menescal

Betina Greca Menescal introduces Moels and Co 528, a unique mid-century inspired automatic watch, showcasing exceptional design and craftsmanship.

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