Modular Urban Backpack
Milano System

Modular Urban Backpack for Modula Milano

Sleek and versatile, the Milano System is a modular urban backpack 100% Made-in-Italy and designed to meet the dynamic lifestyle needs. Featuring modularity, the Milano System allows customization by combining different modules that can be easily attached and detached from the core pack. It is made with functionality in mind and can be customized by combining the following modules: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block. The clean design in lightweight nylon and embossed hi-tech fabrics creates both an urban and timeless look.

Alex Feriotto 2021 Agency Golden Press Kit № 124206

Download Press Kit № 124206

Download Press Kit № 124206 Modular Urban Backpack for Modula Milano by Alex Feriotto to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Milano System by Alex Feriotto
Milano System by Alex Feriotto

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Details on photo contributions are located in the Image Credits Section.

Modular Urban Backpack by Alex Feriotto
Modular Urban Backpack by Alex Feriotto

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Alex Feriotto Milano System
Alex Feriotto Milano System

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Alex Feriotto Modular Urban Backpack
Alex Feriotto Modular Urban Backpack

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Modula MilanoBrand Logo
Modula MilanoBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Milano System Modular Urban Backpack Press Releases

Press resources for Milano System are offered in several languages: English.


Press Kit
Milano System Modular Urban Backpack Media Articles

Access our collection of Milano System articles, ready for use and offered in languages: Spanish, English, Korean, Japanese, Russian, German, French, Turkish, Arabic (Standard), Chinese (Mandarin), Dutch, Portuguese, Hindi, Indonesian and Italian.


Unique Properties

Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens. Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack. It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.

Tags

modular backpack, Italian design, Made in Italy, backpack made in Italy

Production Technology

CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears. Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules. Fidlock - innovative magnetic locking hardware

Design Challenge

The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19

Project Duration

The project started in January 2020 and finished in March 2021 in Milan, Italy.

Operation Flow

Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials. While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.

Research

We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.

Inspiration

Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.

Image Credits

Image #1: Maurizio Costa Image #2: Maurizio Costa Image #3: Maurizio Costa Image #4: Maurizio Costa Image #5: Maurizio Costa

Project Overview

Milano System Modular Urban Backpack has been a Golden winner in the Fashion and Travel Accessories Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

 Award Logo
Golden Recognition

Alex Feriotto was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Milano System Modular Urban Backpack.

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Alex Feriotto Press Releases

Journalists and media members can enrich their content with our press releases on Alex Feriotto, available for free use. Journalists, gain instant access to 1 press releases today.


Introducing Milano System: The Ultimate Modular Urban Backpack Designed by Alex Feriotto

Alex Feriotto unveils the Milano System, a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens, combining Italian aesthetics with functionality.


Newsroom
Alex Feriotto Newsroom

Access Alex Feriotto Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 124206. Check out Alex Feriotto's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are now browsing Press Kit / Media Showcase 124206 for Milano System — further insights await in Newsroom 305375.

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