Tube Collection

Bags for NIO Life

The formed travel collection for NIO focuses on bringing the comfort and security of home with you as your move from A to B. It refers to your home space but also the key feature of the collection, bringing softness and protection. The product is inspired by the common bubble column in life, with a unique soft and wrapping feeling. The air wrapped inside gives the user a sense of suspension, making the product less visually heavy. The series provides users with a metaphor about home, so that they can experience such comfortable feeling at any time.

Download Press Kit № 136358

Download Press Kit № 136358 Bags for NIO Life by NIO Life to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Tube Collection by NIO Life

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Bags by NIO Life

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NIO Life Tube Collection

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NIO Life Bags

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NIO LifeBrand Logo

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Tube Collection Bags Press Releases

For Tube Collection, we offer press releases in multiple languages, including: English.

Tube Collection Bags Media Articles

We provide articles ready for publication on Tube Collection, offered in several languages: Italian, German, French, Portuguese, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, English, Spanish and Dutch.

Unique Properties

The formed travel collection for NIO focuses on bringing the comfort and security of home with you as your move from A to B. It refers to your home space but also the key feature of the collection, bringing softness and protection.

Production Technology

Fabric: microfiber; Lining: 100% cotton

Design Challenge

The challenge in the design was primarily to find an ideal dimension that would provide both mobility and capacity. While the bubble column-based form ensures a unique design, it also brings a unique technical challenge. The product needed to provide a pick-and-place point as wide as possible in an extremely compact body and to guarantee a pleasing external curve. The designers therefore paid particular attention to minimizing the size of the gaps and their location.

Project Duration

Opening of the project in 2018/8, first sale in 2020/2.

Operation Flow

The series of products provide users with a variety of choices, including messenger bags, briefcases, Tote bags and backpacks, to meet the different travel needs of users.

Research

Aligned with the NIO brand, the collection embodies a mobile, open, sustainable and positive future, utilizing the best practice in recycling and material technology. Taking cues from familiar interior spaces, the collection offers the comforts of home to the next generation, nomadic, eco-conscious NIO user.

Inspiration

The product is inspired by the common bubble column in life, with a unique soft and wrapping feeling. The air wrapped inside gives the user a sense of suspension, making the product less visually heavy. The series provides users with a metaphor about home, so that they can experience such comfortable feeling at any time.

Project Overview

Tube Collection Bags has been a Silver winner in the Fashion and Travel Accessories Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit NIO Life.

Silver Recognition

NIO Life was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Tube Collection Bags.

NIO Life Press Releases

Journalists and media members can enrich their content with our press releases on NIO Life, available for free use. Journalists can access 7 press releases immediately, ready for your use.

Introducing Tube Collection: NIO Life Unveils Innovative Bubble Column-Inspired Bags

NIO Life presents the Tube Collection, a series of bags inspired by the common bubble column, offering a unique soft and wrapping feeling reminiscent of home, available since 2020/2.

NIO Life Newsroom

Step into NIO Life Newsroom for a showcase of exemplary design and recognized projects.