Jewellery
Re Form

Jewellery for Chow Tai Fook Jewellery

Re:Form aims to redefine the "slider bead", a component that is often used to make adjustable bracelets or lariat necklaces. By transforming this common device used in commercial jewelry to one that facilitates the expression of personal styles, designers respond to the needs of a wide range of people, inviting them to become co-creators of their own jewelry. Re:Form is created to expand the possibility of yielding nearly an infinite number of designs with the fewest essentials while inducing a sense of playfulness into the wearing experience. Re:Form designed for people who inspire to change.

Chow Tai Fook Jewellery 2023 Enterprise Bronze Press Kit № 142217

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Download Press Kit № 142217 Jewellery for Chow Tai Fook Jewellery by Chow Tai Fook Jewellery to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Re Form by Chow Tai Fook Jewellery
Re Form by Chow Tai Fook Jewellery

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Jewellery by Chow Tai Fook Jewellery
Jewellery by Chow Tai Fook Jewellery

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Chow Tai Fook Jewellery Re Form
Chow Tai Fook Jewellery Re Form

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

Chow Tai Fook Jewellery Jewellery
Chow Tai Fook Jewellery Jewellery

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Chow Tai Fook JewelleryBrand Logo
Chow Tai Fook JewelleryBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Re Form Jewellery Press Releases

Explore press materials for Re Form, available in languages such as English.


Press Kit
Re Form Jewellery Media Articles

Access our collection of Re Form articles, ready for use and offered in languages: Dutch, Indonesian, Turkish, Arabic (Standard), Japanese, Russian, Hindi, Chinese (Mandarin), Spanish, Italian, German, French, Portuguese, English and Korean.


Unique Properties

With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.

Design Challenge

Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.

Operation Flow

Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.

Inspiration

In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire. The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.

Image Credits

Chow Tai Fook Jewellery Creative Centre

Project Overview

Re Form Jewellery has been a Bronze winner in the Jewelry Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Chow Tai Fook Jewellery was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Re Form Jewellery.

DesignPRWire
Chow Tai Fook Jewellery Press Releases

Journalists and media members can enrich their content with our press releases on Chow Tai Fook Jewellery, available for free use. Press members can now immediately access 1 press releases.


Chow Tai Fook Unveils Re:Form - A Revolutionary Jewellery Concept

Chow Tai Fook Jewellery introduces Re:Form, a groundbreaking jewellery concept that redefines the way we wear and interact with jewellery. This innovative design offers a new level of personalization and creativity, empowering users to become co-creators of their own unique pieces. The collection was awarded the Bronze A' Design Award in 2023.


Newsroom
Chow Tai Fook Jewellery Newsroom

Dive into Chow Tai Fook Jewellery Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 142217. Chow Tai Fook Jewellery's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are now viewing Re Form through Press Kit / Media Showcase 142217. Explore more in Newsroom 331598.

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