Womenswear Collection for Jessture, LLC
The idea of this collection is to reveal those beauties hidden in the winter spirit. Following the minimalist design principle, the garments keep fresh and neat appearance with simple silhouettes and clear outlines. Details such as oversized collars, Velcro loop closures and asymmetric structures provide visual highlights to the looks. Low saturated Morandi color selection helps neutralize color temperatures to create more gentle elegant textures for the garments. There is no need to follow the others. Beauties are hidden in the true selves, pure, simple, unique and special.
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Our Rebirth press releases are ready in languages: English, for your convenience.
Delighted to offer translations for Rebirth projects in a variety of languages: Vroueklereversameling AF, Koleksioni I Veshjeve Të Grave SQ, የሴቶች ልብስ ስብስብ AM, مجموعة الملابس النسائية AR, Կանացի Հագուստի Հավաքածուն HY, Qadın Geyim Kolleksiyası AZ, Emakumezkoen Arropa Bilduma EU, Калекцыя Жаночага Адзення BE, মহিলাদের পোশাক সংগ্রহ BN, Ženska Kolekcija BS, Колекцията Дамско Облекло BG, Womenswear Collection MY, La Col·lecció De Roba De Dona CA, Ang Koleksyon Sa Mga Sinina Sa Mga Babaye CEB, Kusonkhanitsa Zovala Za Akazi NY, 女裝系列 ZY, 女装系列 ZH, A Cullizzioni Di E Donne CO, Kolekcija Ženske Odjeće HR, Kolekce Dámského Oblečení CS, Dametøjskollektion DA, Dameskledingcollectie NL, Virina Kolekto EO, Naisterõivaste Kollektsioon ET, Naistenvaatemallisto FI, La Collection De Vêtements Pour Femmes FR, An Cruinneachadh Aodach Boireannaich GD, A Colección De Roupa Feminina GL, ქალის ტანსაცმლის კოლექცია KA, Die Damenkollektion DE, Η Συλλογή Γυναικείων Ενδυμάτων EL, મહિલા વસ્ત્રોનું કલેક્શન GU, Koleksyon Rad Fanm HT, Tarin Tufafin Mata HA, ʻo Ka Hōʻiliʻili Lole Wahine HAW, קולקציית בגדי נשים HE, वूमेंसवियर कलेक्शन HI, Womenswear Collection HMN, A Női Ruhakollekció HU, Kvenfatasafn IS, Nchịkọta Uwe Ụmụ Nwanyị IG, Koleksi Pakaian Wanita ID, Bailiúchán Éadaí Ban GA, La Collezione Donna IT, ウィメンズウェアコレクションは JA, Koleksi Busana Wanita JV, ಮಹಿಳಾ ಉಡುಪುಗಳ ಸಂಗ್ರಹವು KN, Әйелдер Киімінің Топтамасы KK, ការប្រមូលសំលៀកបំពាក់ស្ត្រី KM, Gukusanya Imyenda Y'abagore RW, 여성복 컬렉션은 KO, Berhevkirina Kincên Jinan KU, Аялдардын Кийим Коллекциясы KY, ການເກັບກໍາເຄື່ອງນຸ່ງຜູ້ຍິງ LO, Muliebris Collectionis LA, Sieviešu Apģērbu Kolekcija LV, Moteriškų Drabužių Kolekcija LT, Frae Kleederkollektioun LB, Колекцијата Женска Облека MK, Ny Fanangonana Akanjom-Behivavy MG, Koleksi Pakaian Wanita MS, സ്ത്രീകളുടെ വസ്ത്ര ശേഖരം ML, Ġbir Tan-Nisa MT, Ko Te Kohinga Kakahu Wahine MI, महिलांचे कपडे कलेक्शन MR, Эмэгтэйчүүдийн Хувцасны Цуглуулга MN, महिला लुगा संग्रह NE, Damekolleksjon NO, ମହିଳା ପୋଷାକ ସଂଗ୍ରହ OR, د ښځو د جامو ټولګه PS, مجموعه لباس زنانه FA, Kolekcja Odzieży Damskiej PL, Coleção De Moda Feminina PT, Womenswear ਕਲੈਕਸ਼ਨ PA, Colecția De Îmbrăcăminte Pentru Femei RO, Коллекция Женской Одежды RU, Le Aoina O Ofu Tamaitai SM, Колекција Женске Одеће SR, Muunganidzwa Wezvipfeko Zvevakadzi SN, عورتن جي ڪپڙن جو مجموعو SD, කාන්තා ඇඳුම් එකතුව SI, Kolekcia Dámskeho Oblečenia SK, Kolekcija Ženskih Oblačil SL, Ururinta Dharka Dumarka SO, Pokello Ea Liaparo Tsa Basali ST, Colección De Ropa De Mujer ES, Koleksi Baju Awéwé SU, Mkusanyiko Wa Nguo Za Wanawake SW, Damkollektionen SV, Ang Koleksyon Ng Mga Damit Na Pambabae TL, Коллексияи Либосҳои Занона TG, பெண்கள் ஆடை சேகரிப்பு TA, Хатын-Кыз Киеме Коллекциясе TT, మహిళల దుస్తుల సేకరణ TE, คอลเลกชันเสื้อผ้าสตรี TH, Kadın Giyim Koleksiyonu TR, Aýal Eşiklerini Ýygnamak TK, Колекція Жіночого Одягу UK, خواتین کے لباس کا مجموعہ UR, ئاياللار كىيىملىرىنى يىغىش UG, Ayollar Kiyimlari Kolleksiyasi UZ, Bộ Sưu Tập Trang Phục Nữ VI, Casglu Dillad Merched CY, Frouljuskleankolleksje FY, Ingqokelela Yeengubo Zabasetyhini XH, וואָמענסוועאַר זאַמלונג YI, Ikojọpọ Awọn Aṣọ Obirin YO, Iqoqo Lezingubo Zabesifazane ZU, Womenswear Collection EN.
For immediate use: Rebirth articles, available in languages such as Dutch, Turkish, Arabic (Standard), Italian, Spanish, Portuguese, German, French, Indonesian, Korean, Japanese, Russian, Chinese (Mandarin) and English, to enrich your content.
Less is more, the key idea of Minimalist design, is the core concept of this collection. The main idea is to keep everything simple by taking advantage of simple silhouettes and clean garment outlines. Simple silhouettes generate fresh and cool visual appearance. Slightly exaggerated and asymmetric structures add highlights to the looks. Oversized details, such as big sized buttons, enlarged Velcro loop closures, and hems with extra length, help create visual tension to the pieces. Colors are selected from low saturated greyish tomes which can neutralize color temperatures to provide more gentle, easy and graceful feeling for the looks.
Jessture, womenswear, outerwear, fashion, fashion design, apparel, garment, coat, winter coats
Basic materials of this collection included regular knit jersey, Lycra, cashmere and woolen fabrics. Oversized structures and distinct details such as exaggerated collars, asymmetric pleats and special Velcro loop closures generated visual impact for the looks. The Morandi color palette created a neutral gentle temperature for the environment. These are a group of low saturated colors with greyish tones. Unlike bright and high saturated colors, they can easily mix and match with each other. By applying Morandi colors to the designs, the wearers will have more flexibility in choosing and matching pieces with different colors, and therefore allowing more freedom in creating their own unique personal styles.
In order to follow the principle of minimalist, I tried to keep everything as simple as possible without diminishing the aesthetic property and quality of the garments. The challenge was how to make simple silhouettes attractive. If not by applying complex layers or structures, color selection would be a proper solution in this case. If the Morandi color palette pictured a beautiful clear ice field, then it was the monotone color matching system that built up layers of snow and icebergs for the picture of winter wonderland.
The project started in July 2018 and completed in December 2018 in Shenzhen China, and was launched and presented during the Vancouver Fashion Week in March 2019, in Vancouver, Canada.
The purpose of this collection is to appreciate the beautiful spirit of the winter season. Winter is a low key season which may not be as flourish as spring, as passionate as summer, or as colorful as fall. If comparing a year to one of our common regular day, winter may be the cleaning and showering time before bed. We clean off dust and dirt, remove makeups, change to pajamas and lay in bed. For sure it is the end of a day, but this may also be the most pleasant and restful moment of the day. No need to dress up carefully and work hard to please the others. At this moment, we can appreciate our true selves without worries. As a designer, I wish all wearers can feel comfortable to express their own aesthetics and feel good about themselves when wearing these garments. Oversized structures and asymmetric details increase the wearers’ interest and creativity of the looks. Morandi tonal colors make the garments easier to match and therefore generate more flexibility for the styles. Winter is like our true selves. We are all born simple but unique and special.
Color theory and color psychology are always important components of design technique. For this collection, color systems are carefully studied and selected based on the Morandi color Palette. Low saturated colors could fit in the winter atmosphere well. And the quality of high compatibility makes the Morandi colors easier to blend in with each other. Since the collection follows the key idea of minimalist, instead of structurally layering up the pieces, I decided to use same tonal colors with different shades in the same pieces as well as in a complete look. Those tonal shades can improve layer depth and stereovision of the garments spontaneously. In this way, the garments can keep their simple and neat silhouettes, while those tonal shades and colors work on creating layers and visual tension for the looks at the same time.
If winter comes, can spring be far behind? It is my favorite line from Shelley’s famous poet Ode to the West Wind. Winter is usually considered as a dull and faded period. Plants wither and decompose. Unlike flourish spring, winter might be a boring season with less vigor and vitality. However, I believe there is power of life and energy hidden behind the winter season, inside the branches, or beneath the ice and snow. This time, I wanted to reveal and share the lively spirit of this low-key season with stylish tones. Winter should not be associated with decline. It is the hope of dawn and rebirth of a year.
Image #1: Photographer Thirteen Studio, Model Nelli, 2019 Image #2: Photographer Thirteen Studio, Model Nelli, 2019 Image #3: Photographer Thirteen Studio, Model Nelli, 2019 Image #4: Photographer Thirteen Studio, Model Nelli, 2019 Image #5: Photographer Thirteen Studio, Model Nelli, 2019
Rebirth Womenswear Collection has been a Iron winner in the Fashion, Apparel and Garment Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Jessica Zhengjia Hu was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Rebirth Womenswear Collection.
Journalists and media members can enrich their content with our press releases on Jessica Zhengjia Hu, available for free use. Journalists can access 4 press releases immediately, ready for your use.
Designer Jessica Zhengjia Hu unveils Rebirth, a minimalist womenswear collection inspired by the hidden vitality of winter, launched during Vancouver Fashion Week in March 2019.
Find inspiration and award-winning creativity within the Jessica Zhengjia Hu Newsroom.
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