Hybrid Beauty
Womenswear Collection for Moon Chang Design Studio
The design of Hybrid Beauty collection is to use the cuteness as the survival mechanism. Founded cute features are ribbons, ruffles, and flowers, and they are remade by traditional millinery and couture techniques. This recreates old couture techniques to modern hybrid, which is romantic, dark, but also eternal. The whole design process of Hybrid Beauty promotes sustainability to create timeless designs.
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Hybrid Beauty by Moon Jung Chang
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Womenswear Collection by Moon Jung Chang
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Moon Jung Chang Hybrid Beauty
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Moon Jung Chang Womenswear Collection
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Moon Jung Chang Interview
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Hybrid Beauty Womenswear Collection Press Releases
Press resources for Hybrid Beauty are offered in several languages: English.
Hybrid Beauty Womenswear Collection Translations
Proudly offering Hybrid Beauty project translations in several languages: Womenswear Collection EN, Dameskolleksie AF, Koleksioni I Veshjeve Të Grave SQ, የሴቶች ልብስ ስብስብ AM, مجموعة الملابس النسائية AR, Կանանց Հագուստի Հավաքածուն HY, Qadın Geyimləri Kolleksiyası AZ, Bilduma EU, Калекцыя Жаночай Адзення BE, মহিলাদের পোশাক সংগ্রহ BN, Kolekcija Ženske Odjeće BS, Колекцията За Дамско Облекло BG, Womenswear စုဆောင်းမှု MY, La Col·lecció De Roba De Dona CA, Kutolere Kwa Akazi NY, 女装系列 ZH, A Cullizzioni CO, Kolekcija Ženske Odjeće HR, Dámská Kolekce CS, Dametøjskollektion DA, Dameskledingcollectie NL, Kolekto Por Virina Vesto EO, Naiste Rõivaste Kollektsioon ET, Naisten FI, La Collection De Vêtements Pour Femmes FR, A Colección De Roupa De Muller GL, ქალის ტანსაცმლის კოლექცია KA, Womenswear Kollektion DE, Η Συλλογή Γυναικείων Ενδυμάτων EL, વુમન્સવેર કલેક્શન GU, Koleksyon Womenswear HT, Tarin Mata HA, קולקציית בגדי נשים HE, वुमेन्सवियर कलेक्शन HI, Női Ruha Kollekció HU, Koleksi Pakaian Wanita ID, Bailiú Éadaí Ban GA, Nchịkọta Womenswear IG, Kvenfatnaðarsafn IS, La Collezione Di Abbigliamento Femminile IT, 婦人服コレクション JA, Koleksi Wanita JV, ಮಹಿಳಾ ಉಡುಪು ಸಂಗ್ರಹವು KN, Әйелдер Киімі Коллекциясы KK, ការប្រមូលសម្លៀកបំពាក់ស្ត្រី KM, Gukusanya Imyenda Y'abagore RW, Аялдар Кийимдеринин Коллекциясы KY, 여성복 컬렉션 KO, Berhevoka Cilên Jinan KU, Womenswear LA, Dammekollektioun Fir Damen LB, ການເກັບເຄື່ອງນຸ່ງຜູ້ຍິງ LO, Moteriškų Drabužių Kolekcija LT, Sieviešu Apģērbu Kolekcija LV, Колекцијата На Женска Облека MK, Ny Fanangonana Ny Vehivavy MG, Koleksi Pakaian Wanita MS, വനിതാ വസ്ത്ര ശേഖരണം ML, Il-Ġabra Tal-Ilbies Tan-Nisa MT, He Kohinga MI, महिला कपड्यांचे संग्रह MR, Эмэгтэйчүүдийн Хувцасны Цуглуулга MN, महिला कपडा संग्रह NE, Dameklær Kolleksjon NO, ମହିଳା ପୋଷାକ ସଂଗ୍ରହ OR, ਰਤਾਂ ਦੇ ਕੱਪੜੇ ਇਕੱਤਰ PA, مجموعه لباس زنانه FA, Kolekcja Odzieży Damskiej PL, د میرمنو پوښاک راټولول PS, A Coleção PT, Colecția De Îmbrăcăminte Pentru Femei RO, Коллекция Женской Одежды RU, عورتن SD, Womenswear Aoina SM, Колекција Женске Одеће SR, Tha Cruinneachadh Aodach Boireannaich GD, Womenswear Muunganidzi SN, කාන්තා ඇඳුම් එකතුව SI, Dámska Kolekcia SK, Kolekcija Ženskih Oblačil SL, Ururinta Dharka Dumarka SO, Pokello Ea Basali ST, La Colección De Ropa De Mujer ES, Koléksi Awéwé SU, Mkusanyiko Wa Wanawake SW, Damkläderkollektion SV, மகளிர் ஆடை சேகரிப்பு TA, ఉమెన్స్వేర్ సేకరణ TE, Ҷамъоварии TG, คอลเลกชันเสื้อผ้าสตรี TH, Aýal Eşiklerini Ýygnamak TK, Ang Koleksyon Ng Kababaihan TL, Kadın Giyim Koleksiyonu TR, Хатын-Кыз Киеме Коллекциясе TT, ئاياللار UG, Колекція Жіночого Одягу UK, ویمنس ویئر کلیکشن UR, Ayollar Kiyimlari To'plami UZ, Bộ Sưu Tập Quần Áo Nữ VI, Casgliad Dillad Menywod CY, Dameskolleksje FY, Ukuqokelelwa Kwamabhinqa XH, וואָמענסוועאַר זאַמלונג YI, Gbigba Awọn Obinrin YO, Iqoqo Labesifazane ZU, 女裝系列 ZY, Ang Koleksyon Sa Mga Babaye CEB, ʻo Ka Hōʻiliʻili Wahine Wahine HAW, Cov Poj Niam Sau HMN, tailored for your needs.
Hybrid Beauty Womenswear Collection Media Articles
Our Hybrid Beauty articles are prepped and available in these languages: Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), Hindi, French, Portuguese, Dutch, Korean, Italian, German, Japanese, Russian, Spanish and English, ready for your use.
Unique Properties
The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Tags
modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Production Technology
The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Design Challenge
The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Project Duration
Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Operation Flow
The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Research
While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspiration
Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Image Credits
Image #1-5: Moon Chang, The Noise Video: Moon Chang, The Noise
Project Overview
Hybrid Beauty Womenswear Collection has been a Golden winner in the Fashion, Apparel and Garment Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Moon Jung Chang was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Hybrid Beauty Womenswear Collection.
Moon Jung Chang Press Releases
Journalists and media members can enrich their content with our press releases on Moon Jung Chang, available for free use. Press members can now immediately access 1 press releases.
Introducing Hybrid Beauty: Moon Jung Chang's Groundbreaking Womenswear Collection
Moon Jung Chang unveils her mfa thesis project, Hybrid Beauty, a modern couture womenswear collection, exhibited at FIT museum and showcased during New York Fashion Week S/S 2020.
Moon Jung Chang Newsroom
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